TELLING THE STORY OF
A PROTEIN SMOOTHIE

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              Visual PR for a local and natural dairy company, with the aim of communicating the healthy nature of the products in a witty way.  
              Bílkovina (the Czech word for protein) is a family-owned company from the Czech Republic that produces natural dairy products. They reached out to us as they wanted to make their bio-protein smoothies look fun, simple, and natural. We created a series of images for web, campaigns, and their social media feeds. 
              As Bílkovina reminds us of a small local brand from the countryside, we centred the visual strategy around a farm concept. We highlighted where the product comes from, and what it is made of. Inspired by the Czech pop-culture reference – white socks in sandals – we extended the visual storytelling on social media by portraying a young farmer who keeps the wheels of his farm turning. 


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